The Future Of eBooks Versus Traditional Printing

About this spreadsheet:  This spreadsheet was created by Mark Coker, founder of Smashwords, to help publishing industry participants model the implications of the simultaneous convergence of three powerful trends: 1. The decline of print as a reading format. 2. The rise of ebooks as a reading format. 3. The rise of self-published ebooks, enabled by democratized publishing tools and distribution. Specifically, it provides a tool to estimate the percentage of…

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